by Geoffrey Berwind | Feb 26, 2018 | Storytelling
Among the variety of stories you can use to communicate with your customers and audiences, your “Why I do what I do” story is the one you simply must develop. When you communicate the “why” behind your business this establishes a powerful heart connection to others....
by Geoffrey Berwind | Feb 12, 2018 | Storytelling
A few years back I had a gig in a beautiful part of the country: the Columbia River Gorge, which divides Oregon and Washington, just east of Portland. Soaring mountains, towering waterfalls, a temperate rain forest and perfect weather – not to mention Voodoo Donuts,...
by Geoffrey Berwind | Feb 6, 2018 | Speaking, Storytelling
Whenever possible, you should start a story or presentation with a statement or question which instantly draws your audience in. Here are some good ones you can use: · You know what keeps me up at night? · Have you ever felt like you’ll never…...
