If you want to position yourself in a professional manner as a speaker, in the eyes of meeting planners and conference organizers, I recommend having these four fundamental things in place:
- A “Speaking” or “Speaking & Workshops” page on your website. On this page, you have a photo or two of you speaking in front of audiences, a video clip or two (alternatively a link to your YouTube channel), speaking topics, testimonials and a contact button.
- Short video clips of you speaking in front of audiences. Ideally, select clips which shows the audience reacting (laughter, applause) or interacting with you. If you already have several video clips, you could go to the extra effort of creating a “sizzle reel,” which combines the best of these together, along with media appearances if you have them, in a fast moving, five-minute commercial.
- Make sure your LinkedIn profile clearly mentions that you do speaking.
- A Speaker One-Sheet. This is a one-pager brochure, professionally designed, which you can have on your speaking page on your website, as a pdf to email to potential clients or even print them up to hand to people. To see what they look like, google “speaker one-sheets.” A speaker one-sheet is not a have-to, but it certainly communicates that you’re a pro.