Marketing Tip for Speakers: Let’s Make a Deal!
If you have retail stores and restaurants in your community, here’s a great marketing tip to create a speaking opportunity that’s win-win for everyone. Research who has retail space and check them out to see if: they hold events to attract customers or serve current...
Use Stories to Illustrate What You Teach
You know what I especially love about what storytelling accomplishes? It lights up our imaginations. You see, one of the abilities we humans have is the ability to “see” things in our minds: to imagine events, objects, the past, the future and ideas themselves. Think...
TEDx Applications – the Beginning of your Journey
If you are trying to land a TEDx talk here’s a few tips: There are thousands of TEDx Organizers all over the world. Not all of them accept applications (sometimes called “self-nominating) and so you want to identify which ones do. Many TEDx organizers organize their...
Speakers on Stage – No Floating, Please!
I have the honor of being the volunteer “lead feedback coach” for TEDx Wilmington. The tribe there, led by Organizer Ajit George, does a first-rate job of preparing (curating) their selected speakers in advance of their TEDx talk on stage. Not every TEDx...
Storytelling and the Brain
I encourage you to spend a few minutes to Google articles about the brain science behind storytelling. Now that the MRI is everyday technology, researchers have been studying what goes on in our own thinking machines. Terms like “mirroring,” “neural coupling” and so...
Speakers: What’s Your Call to Action?
I believe you should always finish your talk with a CTA – a call to action. If you’re in sales (and who’s not?) you already know that at some point in the sales process you are going to go for the “close,” inviting the prospect to make a decision. Same thing as a...
I Could Hear a Pin Drop
You’ve heard that phrase before, right? Maybe even been in the room when a speaker said something and the whole place went very still, just for a moment? What’s that about? Well, I would bet that what had just been said was not data, statistics, academic jargon,...
Do you have a Speaker One sheet?
Want to be seen by prospective meeting and conference planners as a professional speaker? One of the best ways to do that is to create a “speaker one sheet.” This is a one page “brochure” which you have graphically designed. You can use it as the speaker page of your...