by Geoffrey Berwind | Jan 23, 2019 | Speaking
If you have retail stores and restaurants in your community, here’s a great marketing tip to create a speaking opportunity that’s win-win for everyone. Research who has retail space and check them out to see if: they hold events to attract customers or serve current...
by Geoffrey Berwind | Dec 26, 2018 | Speaking
If you are trying to land a TEDx talk here’s a few tips: There are thousands of TEDx Organizers all over the world. Not all of them accept applications (sometimes called “self-nominating) and so you want to identify which ones do. Many TEDx organizers organize their...
by Geoffrey Berwind | Dec 11, 2018 | Speaking
I have the honor of being the volunteer “lead feedback coach” for TEDx Wilmington. The tribe there, led by Organizer Ajit George, does a first-rate job of preparing (curating) their selected speakers in advance of their TEDx talk on stage. Not every TEDx...
by Geoffrey Berwind | Oct 29, 2018 | Speaking
I believe you should always finish your talk with a CTA – a call to action. If you’re in sales (and who’s not?) you already know that at some point in the sales process you are going to go for the “close,” inviting the prospect to make a decision. Same thing as a...
by Geoffrey Berwind | Oct 15, 2018 | Speaking
You’ve heard that phrase before, right? Maybe even been in the room when a speaker said something and the whole place went very still, just for a moment? What’s that about? Well, I would bet that what had just been said was not data, statistics, academic jargon,...
by Geoffrey Berwind | Oct 1, 2018 | Speaking
Want to be seen by prospective meeting and conference planners as a professional speaker? One of the best ways to do that is to create a “speaker one sheet.” This is a one page “brochure” which you have graphically designed. You can use it as the speaker page of your...
