by Geoffrey Berwind | May 7, 2018 | Storytelling
Is the work you do in the world somehow tied to your own story? Was there a time when you experienced a really dark time in your life or business and things were looking pretty bleak, but somehow you got through it? This is the basis for your “origin” story. We all...
by Geoffrey Berwind | Apr 23, 2018 | Storytelling
Even better than learning how to be a compelling storyteller, I encourage you to also hone the skill of being a great story-listener. People are starved to be heard, so when you get them talking about special things or events in their life this will create a stronger...
by Geoffrey Berwind | Mar 26, 2018 | Speaking, Storytelling
I like guarantees, don’t you? Something that will work in almost every situation. Well, that’s how I think about when to use stories in a speech. In December, 2017, I produced a unique TEDx event, partnering with the folks at TEDxWilmington (producing a TEDx event...
by Geoffrey Berwind | Feb 26, 2018 | Storytelling
Among the variety of stories you can use to communicate with your customers and audiences, your “Why I do what I do” story is the one you simply must develop. When you communicate the “why” behind your business this establishes a powerful heart connection to others....
by Geoffrey Berwind | Feb 12, 2018 | Storytelling
A few years back I had a gig in a beautiful part of the country: the Columbia River Gorge, which divides Oregon and Washington, just east of Portland. Soaring mountains, towering waterfalls, a temperate rain forest and perfect weather – not to mention Voodoo Donuts,...
by Geoffrey Berwind | Feb 6, 2018 | Speaking, Storytelling
Whenever possible, you should start a story or presentation with a statement or question which instantly draws your audience in. Here are some good ones you can use: · You know what keeps me up at night? · Have you ever felt like you’ll never…...
