One of the ways I help my clients make a more emotion-based connection with their customers is by developing a personal and/or business mission statement.
Why should you develop your mission statement?
- You need a concise way to explain what you do in a way that doesn’t feel “salesy.”
- If you’re in the business of solving other people’s problems, I propose that you already have a “mission.” Look at it this way: you’re bringing light, in the form of solutions, into dark places.
- A mission statement shares WHY you do what you do.
- I should avoid sounding academy, like a resume or chocked full of jargon. It should come across as warm and human.
- You share your mission so that your prospect realizes that you relate to their core problems, the problems which “keep them up at night.”
- If you struggled with overcoming the problems you now help others with, this is touched on in the mission statement. It briefly refers to your story.
- You can tailor the mission statement to different “types” of customers.
Where can you use your mission statement?
- Networking events
- Casual conversations (on the plane; in line at Starbucks)
- Your website and other written materials
- Radio/TV shows/podcasts
- Speeches and workshops
And, when you lose steam and you need to rediscover your own passion for your work