by Geoffrey Berwind | Jun 18, 2018 | Storytelling
Nope, Normal isn’t some small town somewhere in the mid-West. It’s a phrase that popped into my head a couple of weeks back and that I’ve used a lot lately in conversation with people who have brought some kind of problem up to me. If you’re like me, life is a...
by Geoffrey Berwind | Jun 4, 2018 | Speaking, Storytelling
One of the ways I help my clients make a more emotion-based connection with their customers is by developing a personal and/or business mission statement. Why should you develop your mission statement? You need a concise way to explain what you do in a way that...