by Geoffrey Berwind | Jan 9, 2019 | Storytelling
You know what I especially love about what storytelling accomplishes? It lights up our imaginations. You see, one of the abilities we humans have is the ability to “see” things in our minds: to imagine events, objects, the past, the future and ideas themselves. Think...
by Geoffrey Berwind | Nov 5, 2018 | Storytelling
I encourage you to spend a few minutes to Google articles about the brain science behind storytelling. Now that the MRI is everyday technology, researchers have been studying what goes on in our own thinking machines. Terms like “mirroring,” “neural coupling” and so...
by Geoffrey Berwind | Aug 20, 2018 | Storytelling
I have a problem. I love bringing people I know together so that they make connections to each other and hopefully become friends. A few years back I had the bright idea of inviting my financial advisor, Rick, who I’ve been friends with for over 30 years, to have...
by Geoffrey Berwind | Aug 6, 2018 | Storytelling
One of the definitions of “primal” is something “essential” and “fundamental.” The origin of the word is from the Latin primus, meaning “first.” (OK, the geek in me really likes to discover word origins…we all have our issues!) So, what does that have to do with...
by Geoffrey Berwind | Jun 18, 2018 | Storytelling
Nope, Normal isn’t some small town somewhere in the mid-West. It’s a phrase that popped into my head a couple of weeks back and that I’ve used a lot lately in conversation with people who have brought some kind of problem up to me. If you’re like me, life is a...
by Geoffrey Berwind | Jun 4, 2018 | Speaking, Storytelling
One of the ways I help my clients make a more emotion-based connection with their customers is by developing a personal and/or business mission statement. Why should you develop your mission statement? You need a concise way to explain what you do in a way that...
